Telent works with Hello London to switch on new digital media channel across the Underground network
From February 2018, 60 digital displays will be installed across London’s underground network, exhibiting dynamic, full-motion content, which can be watched by customers when standing on station platforms.
The displays are 4.5m x 2.4m in size and will be located at 15 different tube stations within Zones 1 and 2, starting at some of the most popular stations including Liverpool Street, Piccadilly Circus, Holborn and Oxford Circus. DX3 enables advertisers to reach one of the world’s most diverse audiences, with millions of people using the London Underground each and every day.
The DX3 project acts as part of Hello London’s wider strategy, which looks at creative ways to increase revenue and enhance advertising, with significant investments from TfL.